Shooting beverage is not only placing a bottle on the table and grab a cam. It sometimes could be more challenging. This commercial was made long before the original product was released. The beer wasn’t even finished and the specific glass and bottle had no logos. Even the beer cellar was out of reach. So I did some extra work on the bottle, glas and cellar. The glas and bottle combo was shot in my studio and the cellar was supplied by the brewery. I had to put that all together and support the agency (YR Vienna) so that they can do the graphic work and prepare the billboards. Now some month later I hab my first „real“ glass of the „Kellermeister“ beer…. yummy!!
All the steps to the final billboard picture…