A cool project for the company Reifenhaus Plankenauer in 2018. Lots of faces and wheels! All the testimonials are long term employees of the company. The billboards you see here have been the main part of the AD campaign in 2018, and they still are. The style is simple and clear. One person and some wheels. All in black and white with jus a little grain added. When you pass by with the car you usually have about 1,5 seconds to see the billboard. And 1,5 sec is enough to see the face and the good character of the people behind this company!
client: Reifenhaus Plankenau
locations: all over Carinthia, Salzburg and Styria
art director: Christoph Aspernig of Plankenauer